Promotion: Top 10 Checklist

Getting the most from your shade finder tool.

Top 10 Promotion Tips

1. Add a button to your product detail page

2. Add a link from your top navigation or secondary navigation

3. Create a unique page on your website for your shade finder with a tutorial (great for SEO!)

4. Add a banner on your homepage

5. Announce your shade finder to your customers via email

6. Create a tutorial video for an Instagram story and/or TikTok post

7. Publish a Facebook post

8. Add your MIME QR codes for display in-store (optional if you are an online business)

9. Run a text message or WhatsApp campaign to share the announcement in short-form text

10. Set up an auto-response or "answer bot" to forward customers from your website chat solution to the shade finder to increase containment (Intercom tutorial, Zendesk tutorial)

Bonus

Issue a press release talking about your new shade finder. Want quotes from MIME management? Email [e-mail] for collaboration.