Submitting Inventory Feeds

Preparing your inventory for MIME

If you are a brand participating in a MIME retailer partnership, we will already have your product inventory information from the retailer.

We accept products feeds as JSON, XML or Google Product Feeds.

If you are submitting a data export to us as JSON, XML or CSV, here are the data fields we required:

  • Unique Product ID

  • Product Name

  • Brand Name

  • Price

  • Product URL (where to purchase)

  • Sale Price - Optional

  • Currency Type (PICK ONE: like GBP or USD)

  • Product Primary Image (full product image)

  • Swatch Image - Optional (the swatch only, not product image in package ie.)

  • SKU Product Description (HTML supported)

  • Product Ingredients (HTML supported)

  • Shade/Color Name

  • Coverage (PICK ONE: sheer, light, medium, full, buildable)

  • Finish (PICK ONE: matte, dewy, natural, satin)

  • Undertone (PICK ONE: warm, cool, neutral)

If you need to share this requirements list with someone on your team, you can share the page link OR you can download the requirements as a text file below:

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